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Page Content (Often called the "Body" of the page)

What is your page content?

The content of your page is whatever you write for others in your posts. It should be as good as possible so people are enthusiastic each time you post a new page. In other words, they will come back to read your next post.

So the content includes the many things that I discuss on your website. The following are important points about your content.

On Left Side

The content generally appears in the center or the left side of your website pages. Why?

Whenever someone first arrives on your page, he is likely going to look on the right side first. So anything that you have that is catchy needs to be on the right side. Why is that happening, I do not know, but there is enough marketing research to show that this is the case and thus you should make use of the fact that you'll have more clicks on something that appears on the right.

Something important could be a Newsletter sign-up box, a button to send the users to your squeeze page, etc.

You may still use the right side for a menu or some other similarly boring entry.

Your Keywords

Your page content is expected to include your keywords. The density should be around 5%, but no lower than 3% and probably no higher than 20%. Note that this upper limit applies to all words.

It is a good idea to check whether a page has too many of a non-keyword words. For instance, if you talk about oil for your car motors, and that word is repeated more times than any one of the keywords you otherwise selected, that one page won't be properly indexed.

Assuming that one of your keyword is car motor, then one way to fix the problem is to talk about the oil as the car motor oil as often as possible (at least once per paragraph.)

Another way to avoid repetition is to use synonyms. At times that's just not possible (as in the oil example...) Yet, turning a sentence in a different way can help to avoid that bad keyword.

Length of Your Posts

Obviously the longer your posts are the more keywords you can stuff in. You have to find a good balance for yourself. In general, a short press release is about 400 words. So a blog post should be between 300 and 2,500 words.

Long posts will tend to not be read in full or have a readership that may not be what you're looking for.

Shorter posts may be viewed as tweets. There is nothing wrong with those, but it is generally hard to talk with newbie unless your subject is fairly common sense and thus known by the majority of your readers.

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