What's a good Snap! title? A money making headline!

Alexis Wilke's picture
The 10 worst headlines with the words "Anything" and "Whatever"
Shamelessly taken from Cheeminology

As I mentioned before on my Snap! Blog, the content of your Internet Marketing is quite similar to the content of regular marketing. Trying to do it all differently is not going to make it work better for you. Obviously, you have to make the best use the technology available to you, but the content of the title (your headline!) is still up to you and one of the most important part of each one of your posts.

A headline that works must capture the reader's attention. The attention you generate will bring him or her to start reading your post because it moves them. In many cases, that's all the person will read. If not interested, they will still skip your post, but blunt title without an emotion generator will pretty much always be skipped. Now...

<--- teaser limit --->

Speaking of using technology, the one good thing about Snap! Blogger is that it gives you the ability to create what is called a teaser (see also my article about RSS as this information appears in your RSS feed.) This comes in addition to your title and can be one or two paragraphs. Once you piqued the reader's attention with the headline, he's likely to read your teaser. Make sure to write it so that it doesn't give the full answer to your post, otherwise there will be no point for the user to click to read the rest of your post. In this article, I show you where I added the teaser marker (see the <--- teaser limit --->?). As you can see the last thing right before the teaser limit entices the reader to click on the title to read more1.

So... now that you captured the reader's attention, enough for him to read your teaser, you also want to give value. The content of your post must be good enough to create the value the reader was expecting reading your headline. For instance, in this post I do not talk about Snap! SEO, nor how to find the right keywords in your title, because those are different subjects.

There are well known phrases that will capture leads, people who are ready to give you money for your service or your product. One of them is "make money". Many people think of making money as something dirty, but yet, everyone is still quite interested in making money... as much as possible with the least effort! There are actually many ways to use the word money. Another one is to talk about "money back", or "save money."

One that works great on the internet is a list. I'm not personally a fan of such, but if you like that concept, it's a really good one. The headline for you list can be something like: The 10 Worst Headlines Ever.

You always want to play on your potential customers emotions (although don't be too harsh!) Include a speed idea such as "Act Now", "Chance of a lifetime", "On Sale for 1 Day" (good one for Black Friday! I've even seen companies offering 1 hour sales!!! This is very much like an auction you already won.) And of course you have the usual "Call now for the best deal..." or "We have only 100 left!"

Curiosity is another feeling that catches people attention very well. "Never seen before..." or "Best version ever!" will push people to read your article.

When people do not yet know your business, showing off your guarantees is a really good mean. This can include things like "No risk ...", "Fast 24/7 response ...", "No customer left behind ..." and then you explain your 90 days money back guarantee plus replacement of any broken part and your 120 days full phone support. For instance, all our products and services (including Snap!) come with a 30-day guarantee, full reimbursement, no questions asked. In other words, if you don't like it, we don't want your money.

I'm sure you see such headlines all the time, so just pick what you think will work best for your business and start using it.

Note that all of those principals work as the subject of emails, as the title of articles and as any one page of your website. As a good example, Snap! Websites uses the word Free, Blog and Small Business in its home page title. All of those are aimed at a specific target and it works at getting sign-ups.

  • 1. In that regard, one thing in particular I want to mention: It is smart to use the explicit teaser marker in your posts because otherwise the system may cut a paragraph partway. It makes it much harder to continue reading when you started reading a paragraph and have to find the location of the cut on the new page, which may not have the same sizes and thus the location of the continuation may require the reader to re-read what he just read! Frankly not good... Plus, the automatic teaser cannot detect where you were thinking the article should be cut.