Private Label Rights, Copyrights and Ingenuity for your Snap! Website

Alexis Wilke's picture

If you've been on the Internet for a little while and have been thinking of creating your own business, chances are, you probably ran in some sort of Private Label Rights (PLR) e-Book. Such an e-Book gives you, the reader, rights to duplicate the content, in most cases with small changes such as your name, email address, website URL, and maybe the front page with your own ad.

I talked about Copyright and copying problems in an older post. A PLR e-Book clearly grants the reader specific rights via a specific license that spells out the copyright and how each part of the book can be used (only read, duplicated, sold, modified, shared, etc.)1

I thought that this book cover would do very well for a post in regard to PLR e-Books:
These are recyclable books, after all!


I got the idea to write this new article after thinking about copyright again and having read Gary Simpson's new e-Book: How NOT to Be an Internet Zombie (54 pages!) In the maze of Legal Land, it is often a complicated matter to know what you can do and what you cannot do. There is also an easy way around all of those problems...

Before going forward, one important point I wanted to add in regard to copyright:

If no copyright information appears anywhere on a document, one must assume that the content of that document is rightfully copyrighted.

I'd bet that this is new to many. Yet, it makes sense. It is not because I do not clearly mention that what I say or write is my own property that it isn't my property2.

Contrary to many other materials, all PLR e-Books are all very clearly marked as such and they very clearly state what you can and cannot do with the book: copy it, offer it for download on your website, modify it at will, just add your email address at the bottom of all pages... In some cases, it is unlimited from the start. In others, there are limits to what you can do until you pay a fee to unlock the rights to do more3.

Now, as Gary says so well in his e-Book (Oh! By the way, read it at your own risk... He talks about Zombies... and more!), you are probably going to use a PLR e-Book the wrong way. Why? Because such an e-Book is expected to be modified heavily and even probably written by you in the first place. So first, any PLR e-Book that prevents you from modifying its content is not good for you. Do not use it beyond a good read if it interests you. On the other hand, the e-Books authorizing you to do anything with all the content are perfect! That's the kind of PLR e-Book you want.

But what you should really be doing is write your own content. Gary gives his own arguments for why you should do so, and I concur. Imagine that you register with 3 different Internet Marketers and each one gives you a totally free book to start teaching you how to do good on the Internet. And at the time you open the second e-Book, you see that it is the same as the first. Even bigger surprise, as you are opening the third one... Bingo! Still the same e-Book. What extras are you going to learn from the 2nd and 3rd instances? Nothing. And what are you going to learn from the Internet Marketers? Who wrote the original? That's probably the one person you want to follow and that's most certainly not any one of three people you just signed up with!

Now, imagine that you write your own book, you may let people distribute it if they want to but:

  • (1) they do not have the right to modify it (because it is YOUR copyrighted materials); and
  • (2) they cannot attribute that book to themselves (you ARE and REMAIN the author. Just like I am and will remain the only author of this very post, and when you add a comment, it will be your original.)

Now that has a completely different impact on the readers. They may get your book 3 times, but each time it points back to you (the source!) showing that you have credibility (those 3 people use your book, in effect voting for it, saying it is such a good book that you should have it, you gain credibility.)

A PLR e-Book may still help you greatly at the beginning as it will (eventually) have a structure you can follow.

Now you may think that you just can't write. I suggest you start writing a blog and see for yourself. Talk about something you like to talk about (in public) and let time help you get there. And if you sign up for a Snap! Website, I'll send you some emails on how to write your blog so it is successful.

An interesting related post on Forbes: Why Drudge Is a Poor Target for Copyright Vigilantes

Zombies in a Brighton bar...
Are you a zombie marketer?

  • 1. Check out the attached e-Book, it includes such a license on page 54 (although the author says to check page 50 on page 2 of the book, he probably added a few more things afterward...)
  • 2. Note that there are many arguments that copyright, patent and other similar protective laws prevent faster and better evolution of our world. I have to agree that in some cases it is a problem as it will hold us up for quite some time. However, copyright has rarely prevented us from moving forward and patents have a lifetime of only 10 years (although indeed these 10 years are often increased by legal procedures for many more years.)
  • 3. Alway read everything carefully. I just can't stress this out more. Some PLR e-Book can be redistributed as is until you pay a fee to gain the right to sell them, and another fee to have the right to modify them, etc. However, remember that once you modified a Book, you become a co-author and can claim part of the copyright. This would make PLR e-Books a very complex legal matter if the book was to include the name of each author and spelling out each one's rights. Instead, they have one license and no name.
How-NOT-to-Be-an-Internet-Marketing-ZOMBIE.pdf4.49 MB