How do you determine your Snap! Website keywords?

Alexis Wilke's picture
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SEO WheelI've mentioned SEO several time already on my Snap! Websites blog.

SEO means Search Engine Optimization.

What that means is pretty simple although it is not automatically easy to follow the proper steps and create a well optimized website or blog.

When you create a website you're probably trying to get people to read its content and eventually take action (i.e. buy a product you sell or click on an offer you're an affiliate of.) There are two main ways to bring people to your website. One is called Organic and the other is called Advertising. Both are legitimate there is no shame at using either one or both.

The Organic way is said to be free. Really it is not exactly free since it takes quite some time to get your website there. However, you generally do not need to spend hard cold cash on it unless you want someone to do the work for you. Now, even if you are going to advertise your website, you do want to pay attention to your SEO anyway. This simply adds a sense of direction to your website.

You most certainly know how people find websites. They either find a link somewhere, say on the Snap! Facebook Page, and click on it, or they use a search engine. Both happen, and you should look into getting both... Now, how do you get found on search engines?

There are two main reasons why someone will find you with a search engine:

1. Your popularity

2. Your keywords

I will talk about the popularity another time. In technical term, it's called your Page Rank. You want as high a page rank as you can to get there.

Now, what you want to work on day and night are your keywords. The keywords are specifically chosen words you can naturally write in your content. The more content the better because that way you can repeat your keywords, hence the use of a blog on your Snap! Website. You can also highlight your keywords (bold or italic, slightly larger font, different font, etc.)

Of course, if you are a beginner, you're going to ask me: But how do I know what my keywords are?!

There is no magic in choosing your keywords if you've got a product: That's the product name. Similarly, if you are a service company, your company name is most certainly what you want to use as the keywords. You should have your company name plastered in many places. For instance, you could say something like: Snap! Websites were created by Made to Order Software Corp. (see my footer!) and here I just added one more link to my company!

There are two websites that I want to bring to your attention that will help you find keywords. The first one is Google and often it is sufficient, especially if you're not advertising your Snap! Website at all. Google has this feature (which has morphed and is not exactly what it was) that would show you a list of choices as you type in their search page. Try it! You'll see! Well... you probably know about it already.

This has been a good trick, however, you have to be careful. They now use cookies and/or your log in information to track what you searched before and now they will likely show you those last searches instead of the highest ranked entries. I would think that this makes sense, but it breaks the keyword search for us, Internet Marketers...

The other tool by Google is called Google Webmaster Tools. The tools include a search capability that returns the number of times each keyword was search in the last 30 days or so. Some keywords are being search millions of times and others just a very few (under 100 times!) This list can help you because you do not want to pick the keyword that's being searched millions of time and you don't want to pick what is being search less than 100 times.

Note that Google Webmaster Tools is free and does not require a Google account (although if you have one, you can save your searches for what that's worth...)

A final tool I'd like to bring up to you is SpyFu. This is different from Google Webmaster Tools. Instead, they spy on the keywords used by others and give you information about those. They do so at two levels: (1) keywords used to search and find a company and (2) with Google AdSense keywords. This means you can learn that your main competitor uses iPhone or SEO as a keyword. If you don't use it in your campaign, you may actually lose quite a bit of traffic to your competitor!

My secret keywords: Kadanuumuu blog blog http://www.google.com/search?q=kadanuumuu+blog+blog. See what I mean?

What tools do you use to find keywords?