SEO with RSS and Links on your Snap! Website

Alexis Wilke's picture

Last week I talked about RSS feeds, explaining how that Internet technology works and the main purpose for you to broadcast your RSS feed information.

Here I will talk about another aspect of your RSS feed to strengthen your SEO1. Remember that all Snap! Websites generate an RSS feed, even the free trial.

When you write an article, you should include one or two links in your teaser (the teaser is the part that gets broadcast via your RSS feed for people to read... or rather, to tease people in clicking on your RSS links and get them to read your blog on and on and on...)

Snap! Websites allows you to enter a teaser separator so you can very clearly separate the teaser from the rest of your post. Not only that, your teaser can be different from your post (it should not be too different, but you do not have to repeat the teaser word for word.) For instance, your teaser could be 2 or 3 unanswered questions which, assuming the reader is interested, will force the user to click on the link. Especially: don't give the answer to everything in the teaser or no one will ever have to visit your website...

Okay, but... Why is it so important to include a link in the teaser?

Because your teaser gets copied on many websites via your RSS. These websites now point back toward your blog and that means with time you get many external links pointing to you. This builds your reputation via RSS!

Search Engines count the number of links that go from external websites to your Snap! Website. Once you have a certain number of links pointing to you, you get a better rank with search engines.

By having your RSS feed automatically appear on others websites means that you are actually adding links on those websites without really having to do anything2. This being said, some RSS feed aggregators will remove your links and some others will add the infamous No Follow relationship to your links.

A link marked as No Follow simply tells the search engines that the site carrying that link does not endorse the destination site in any way, shape or form. For all search engines, it is still a link. However, you won't benefit as much from the rank of the source pages.

So here was another reason for the need to have an RSS feed that works quickly and reliably.

  • 1. Remember that all the acronyms in my posts are defined. Hover the mouse over words underlined like SEO and see the definition appear in a tooltip.
  • 2. The technique of reading an RSS feed is called aggregation.