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Snap! SEO -- Considering cross linking? Is it bad?

Alexis Wilke's picture

What is Cross Linking?

I have seen many people talking about cross-linking and how bad such practice can be. So... first of all what is Cross Linking?

I already talked about links. There is only one type of link on the Internet: the an anchor tag. Whether you are using Snap! Hosting or another service, a link is a link1. The anchor tag is defined as follow:

<a href="destination">text or image or both</a>

There are reasons why you'd want to use text within the anchor, but using an image is safe as long as you make sure to include a valid alternate text and title attributes on the image. Either way, the text should include your keywords whenever possible (i.e. not « click here » unless that's what you're selling...)

  • 1. Note that there are links within Flash animations and links formed using JavaScript. Those are likely to be ignored by many search engines and they are not recommended to create valid SEO links.

Snap! SEO: Consider getting your domain in different countries?

Alexis Wilke's picture

I'm sure you've noticed that Google has a country code domain name for each country in the world. This goes for Yahoo! and Bing and that's an important Snap! SEO trick for any product that can be sold internationally1.

For instance, British people search using:

http://www.google.co.uk/

Similarly French people use:

http://www.google.fr/

  • 1. Even if you limit your product to English speaking countries, there are many of those in the world!

Considering doing banner advertising for your Snap! Website?

Alexis Wilke's picture

Whenever someone thinks of creating a banner ad for their Snap! Website, they think they need to hire a graphics person to do all the work. Truly, if your banner looks 100% like an ad, it is likely to not be clicked very much (unless you have something that's anyway really hot and always generates clicks...) On the other hand, a banner that looks like text being part of the website where it is shown has a greater chance of success. So? Why not create it yourself?

OpenOffice.org

I use many totally free tools to create and manipulate my graphics. All are available under Linux, Mac OS/X and MS-Windows. The first one is OpenOffice which is now 10 years old. OpenOffice is not only free, it also creates files that are easy to share, contrary to Microsoft Office which has been creating proprietary file formats. By the way, it is owned by Oracle so it ought to be good quality!

OpenOffice is a suite of tools. There is even one to write Math Formulae... But I won't talk about that one today. At this time, what we want is the Drawing feature. This one lets you place graphics on your screen and move them around until they are arranged exactly the way you like it. This makes it one of the best tool to create mostly text based banners.

Do you have a Bio on your Snap! blog?

Alexis Wilke's picture

Unidentified people... by J. DelanoyEvery now and then I bump into something that reminds me of things to do on your blog... One of those things is to create a page that talks about you: Your Bio. It may be including with your account or found on a separate page.

Today, I finally entered my blog bio on Snap! Many of you already know me via Facebook and other Social Media networks so you probably don't need to read my bio on Snap! Websites, but others may be interested.

Different people think differently and each person will write there bio in a completely different way. There is no strict rule about that!

I would suggest that

Snap! SEO - Importance of Link Density within one page of your Snap! Blog

Alexis Wilke's picture
Categories:
Representation of the density repartition of a gas.
3D Gas Density Representation by NASA

If you've read quite a few things about SEO, you have probably heard of word density before. The density of the words found on your websites, such as the words « Snap! Hosting Plans », is used by search engines such as Google in an  attempt to determine what the heck you are the most likely talking about. The words that are found to be used the most are called your keywords1

  • 1. Note that the density may be tweaked by what you are highlighting. So the word Snap! as is may count as 1. The word Snap! in bold may count as 1.3. Similarly, italic will ...

Does First Place in Google always rime with Best for you?

Alexis Wilke's picture

Magnifier over dictionary while reading Links and Link-up by Joe MabelYou may still be wondering why it is so important for your Snap! Website to be positioned at the top of the search engines...

In 2010, Google alone receives nearly 100 billions searches a month (about 50% of the world-wide searches.) Using the Google Webmaster tools, you can see how many of those searches correspond to your keywords. To give you an idea, for the keywords I'm working on, there were about 540 million searches in the last 30 days.

Believe it or not, among all our keywords is the word "Free" and it is the hardest to get among all our keywords—in other words, the word "Free" ain't free! By itself it represents 414 million searches or 77% of the searches we're targeting! However, some combinations are still available, such as:

free web hosting no banner1

  • 1. Snap! Free Website Hosting put a link at the bottom of your page, but no ugly banners at the top of the screen! No one likes those anyway (the click through is generally terrible.)

I should not put a link to my Snap! Blog on a "weird" website... Isn't it?

Alexis Wilke's picture

IMPORTANT UPDATE

Google just released a new update (May 2012) called Penguin which actually contradict the following. If too many links from websites considered bad do point to your website, then Google may degrade your page rank.

See my new post about this change here.

SPAM meat boxes with arrow pointing toward your Snap! Website...You may have heard from some people that a link pointing to your Snap! Blog when present on a spam website can affect your ranking in the wrong direction. Oops!

The idea is actually very simple, if you get a a link from a very high level website such as The BBC (Google Rank 9) or IBM (Google Rank 8) then you get highly accredited for it. A link on a website that does not even have a rank1, on the other hand, does not give you much credit if at all.

The Social Network or Facebook on the Big Screen!

Alexis Wilke's picture

Today, October 1, 2010, is certainly a special day! The Social Network movie directed by David Fincher just came out nationwide.

The Social Network logo

I think that, one more time, that proves the success of The Facebook1 and all the other online social media systems.

Of the two hours movie, I only saw the official trailer (click on the social network button above to find the official movie site.) But from the little I read, I can say that it has to be good because it got exceptional ratings. I don't ...

  • 1. This was the name given to Facebook at the start. It became Facebook before the public heard about it.

The power of a page rank of 8 for your Snap! Website

Alexis Wilke's picture

Number 1Last week I talked about Squidoo.

This week, I searched for Snap Free Hosting on Google and sure enough, my page appears first. Whether this is good, who knows... (some say that's not the most important part of getting sales! We'll have to touch that important subject soon!) Of course, at some point it will get there for Free Hosting by itself, I'm sure. I still think that's a pretty good position in about 1 week's time. Of course, that Squidoo page links to this Snap! Website. This is definitively what I call Snap! SEO.

How can I know who links to my Snap! Website?

Alexis Wilke's picture

Google Webmaster Tools -- Website ListI already mentioned a few things in regard to ways of finding who links to your website1. In order to rank your Snap! Website pages (or really anyone's pages if that matter,) Google Search has a complete list of all the links that can be found on the Internet2. Of course, Google knows where the links point to and if they point to your website, then you have the right to know where those links come from (i.e. on which pages they reside on the World Wide Web.)

You may already know that when people click on a link, the website where the link comes from is called the referrer and that this referrer is given to the destination website. This is a good way to find pages with links pointing toward your website, however, many people turn off that feature in their browser3. In other words, in many cases you do not get that information and it looks like the person coming to your website directly entered the URL in their location bar.

Now, there is a way to get the complete list from Google Search!

  • 1. Note that you can find some of your competitors back-links using Google Search and the link:<website> special search capability.
  • 2. It will be very close to all of the links... Obviously, each time someone posts new links, it will not be known immediately. However, if you have an XML Sitemap, Google Analytics and Ping features—and You do with your Snap! Website—then Google is likely to be informed within about 5 minutes and retrieve your new post between 5 and 10 minutes. This being said, it may not index it for a while.
  • 3. This is in regard to privacy issues... By hiding the referrer in your HTTP requests, I cannot know which website you came from and thus I cannot investigate or track your trail on the Internet.