Work in progress
Submitted by Alexis Wilke on Tue, 09/21/2010 - 22:05
You've received one of those, I'm sure. Blind offers have existed for a long time and it is not specific to the Internet. However, with the advent of email marketing and all of those hackers selling unknowledgeable newbies lists of scraped emails for cheap... you're bound to receive such emails once in a while.
A blind offer is very much alike a blind date. You have no clue what's in it for you. This means you have no clue what you are really purchasing other than whatever hype the people are offering you.
«If it's too good to be true, it probably isn't.»
If you are working on a website to make sales and want to get people to purchase your product there are a certain number of steps to follow. The main one is to NOT hide what you are selling. If it is information, obviously, you do not want to give it all away, however, you can propose part of it (like Amazon offering you to read the first few pages of books you are about to purchase) and also you must mention what it is about.
For instance, if you just tell me that I'm going to have massive traffic to my website once I paid the entry fee but you do not tell me how the massive traffic is generated, I'm not going to be impressed, even if you tell me that I have just 3 days left to be part of the system or lose those 30,000 leads a day to my website... The main reason is that if your product uses Google AdWords and I do not want to use Google, then I would not want to buy into it. So say I do buy into it to check it out and find out that's not what I want, I'd ask for my money back and it will cost you more than not having me as a customer in the first place. But since you did not tell me what was in your product or service, I would not be too re-assured that I'd ever get my money back (although if I were to pay with a system like Paypal, it's very easy to cancel on you... and you won't get the VISA/Mastercard fees, plus you have to pay the chargeback.)
This obviously changes with time. These days I've heard these words quite often: Loophole, Hyper, Automation and Massive.
► Massive may come from Frank Kern since he had a product named Mass Control 2.0.
► Hyper is a trend I guess... We had Ultra before that, didn't we?
► Automation meaning that you pay me $79 and go to sleep to wake up with thousands of dollars in your bank account!
► Loophole. This is a dangerous word. I suppose you understand the meaning of the word?
In Internet Marketing, loopholes are used to generate a lot of sales (a little more and I was going to say: massive sales about their hyper product!) The problem is that most loopholes don't last long and many people lose their shirt because of them. For instance, many companies that offer ad placements on their websites will verify that the page where you send people correspond to their terms and conditions. Once the page was agree on, it is very easy (technically) to change the destination with a completely different page. Possibly one that the company would absolutely not agree on. In that case, you're in trouble. The fact is, you may not even know that this happens if the system you bought into does that work under the scene without you knowing that it happens... Yet, you're one of those who will lose their account and credibility.
Now, there were many Internet Marketers who talked about a loophole in Google AdWords. That loophole was that since some keywords were very expensive ($20+ a click!) you should look into multiple keywords and then you could bet very little ($0.05 a click!!! just like right now on mobile phones.) This has changed since so many people know about this trick that it is not called a loophole anymore.
Of course, there really are many hype keywords and all are not used in an illegal way. Yet, I'm sure that anything saying "this something" is great (put all the hype you can think of here,) especially if the person does not tell you what that thing is, then it is just hype. I can tell you that Snap! Websites are great. You can read my blog, you can see my company's websites, and know that they all use the same backend system! If you think that's not true... well... you can actually test the system for free! Absolutely no obligation (outside of receiving a few emails from us once in a while.)
If you've been in marketing or sales for any amount of time, you know that what works best is to up sell your existing customers. These people already used your products or services and thus finding something extra to sell to them is what will bring you the bread and butter.
There are, however, deceptive marketers who will tell you that you'll get everything for that $79... so you go into it and the next thing you hear is that it won't work unless you purchase that other item for $59. Oh! And once you have the $59 item, you need this other item for $199, and by the way, if you don't get it today, it will become $497 and since you need to have it, you better pay $199 now! Yes. I guess we pretty much all got in some really bad deal like this one day or another.
So, up selling is the best idea ever and each marketer will tell you so. Forcing an upgrade when you promised that it would work for the $79 is just very bad practice. Anyone for whom your product fails will not only ask for ALL his money back, he'll start writing reviews about you and your product. Not the best reviews around I'm afraid.
Top worst of all... a very exiting ad talking about the $50,000 dollars you're about to make in the next 30 days only... And by the way, it's only $10 to get in. Get in what? What's the product or service? Hmmm... Yes. Another Ponzi scheme.
This was most certainly not invented by Charles Ponzi, but it certainly was the first person who was caught going this big at it. In 1920 he had made millions of dollars when he was penny less just a few years before.
There are a few flags for Ponzi schemes that are rather easy to detect. The main one is that there is no product (never buy something when you do not know that that something is!) In pretty much all cases you have to offer others to get on with (or rather under) you. Most of the time it is called System. Another name for it is a pyramid scheme, but that the marketers won't talk about! When there is no product it is actually illegal and you could be the one incriminated. One more thing: the idea (system) of sending gifts to people being legal, certainly. But getting $10,000 or more a month in gifts is quite suspicious. Plus, the amount limit in regard to gifts is very low ($100 in the U.S., correct me if I'm wrong!) Anything over that limit has to be declared as wages or some other form of revenues.
By the way, if you have doubts, please first post a message on http://scam.com and wait for the answer. There are many helpful people on that forum that will give you answers fairly quickly. (You can also go to my scam website, but I'm a bit bias, am I not?! The Scam Pages of Alexis Wilke)
When you enter one of those schemes, your satisfaction as a customer will most certainly be very low, at the very bottom, maybe even in your basement... or really deep in that empty gold mine!
I think that customer satisfaction is the most important part of running a business. If the customer is definitively not satisfied, offer them to get reimburse (be pro-active!1) and they can keep all your materials anyway (but probably not a service running month to month!)
You must offer support if you want satisfied customers. If you cannot find any way to get support in an offer and you already have to get your credit card out... don't do it, you're likely to regret it. Can you tell me how you could send me a support request for Snap! Websites? See a way to do that on this page? Oh? Found 2 ways? Good.
A smiling customer is (1) a returning customers and (2) a word of mouth machine that will bring you new customers as they tell their friends how good a job you do for them.
Again, be genuine and patient. You'll succeed with time.