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Email Marketing: How to address your subscribers

Alexis Wilke's picture

Toshiaki Kawada shaking hands with Zeus, 2008Today I wanted to touch one of the most important point about Email Marketing with you. You may actually be surprised... but this important point actually applies to writing a blog like I'm doing right here, right now in my Snap! Websites journal.

First and foremost, I noticed a trend in the last two years of people saying that when building your list of subscribers you shouldn't ask for the user's name. Apparently, some people noticed that they were getting more subscriptions to their marketing lists by just and only asking the users to enter their email address.

My personal (and I insist on that term: personal) feeling is that such marketers are missing the point. Either that, or they are building a list of subscribers that they only want to keep for a very short time (possibly a good thing for MLM, as those marketing an MLM product generally expect a very quick Yes I'll Do It answer.)

Grow your Snap! Website and your mailbox will grow too!

Alexis Wilke's picture

Does your mail system support filtering?

Dichroic filters
Do you think we'll soon see light filters for spam?

Pretty much all the mail system I know of have some mechanism to filter incoming mail. This will become more and more important as your grow your Snap! Website. Just like me, you will need to more and more organize your mail to support the growing flood of it.

In general, you can enter the name of a person or their email address and whenever you receive an email from that person, it goes in a specific folder.

More advanced systems let you check all the parts of your email:

  • From—The ...