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2014 Web Marketing and Social Media Trends

Alexis Wilke's picture
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The year 2014 is going to be a killer year for small businesses and social media. In 2014 some of the trends of 2013 will continue to rise in 2014 while others will fail. But it all depends on how you communicate with your audience, how you share the content, how you leverage relationships. Content has always been a king and will remain the king.

Social Media Marketing Trends to Your Business

Here are the trends for 2014 and how you can get ready:

  1. Mobile is going to be the main stream: Every website must be optimized for mobile. This means that having a responsive website design and thinking about how people are interacting with ...

Why do I refuse connecting with you on Skype?

Alexis Wilke's picture

Old Canadian Phone Booth in Vancouver.I think that some people get upset that I offer them to connect with me on Skype and refuse to do so...

Very frankly, I now rather only connect with the people I'm likely to talk with rather than everyone who tries to connect with me on Skype. Many are there just and only to sell their services which I don't need so there is no point in connecting with them.

Twitter is 6 years old today!

Alexis Wilke's picture
Cyanocitta Cristata by Mdf
Picture by Mdf

The very first tweet posted on Twitter was March 21, 2006 and within this short period of 6 years, well over 500 million accounts where created.

It changed the Social Media landscape allowing many fans to talk with their favorite stars and Internet Marketers to grow the number of people who hear about them and their services or products. Many large companies are also using the system to closely keep in touch with their customers, giving them a great marketing advantage.

Like with any other Social Media system, once you created your account and are actively using it, it just ...

How to better benefit from your MerchantCircle account

Alexis Wilke's picture

Armadillo on Hind Legs by GigrantulaI created a MerchantCircle account a very long time ago and at first did not see any value in it. Today, my account as a Google rank of 3. It's not the best of the best, but it points to all my main websites, such as Snap!, equally increasing their rank and this without having to do much work, really!

Link from your site

First, assuming you are a small business, you want to add a link from your main website to your MerchantCircle account. This will send some traffic to your MerchantCircle account and end up in some people connecting with you.

For this purpose, you can use your MerchantCircle vanity URL. This is done by going to your Dashboard and after clicking on Business Information, scroll down to Website Links (at this time, the last entry on the page) and then click the Edit link. Here you are given a way to enter two links: your main website and your Custom Link (or vanity link). In there, enter your preferred alias. In general, the best is your business domain name. Say your business website is http://www.example.com/ then use example. Finally, hit Save.

A URL for your Google+ account

Alexis Wilke's picture
Google+ Logo
The very simple logo of
Google+

Click to register!

Today I started testing Google+ and I find it great for it is really fast (some of the features are a lot faster than the equivalent in Facebook.) This being said, and even though I got about 90 connections in a day, this doesn't mean it will overcome Facebook and LinkedIn.

Now, if you look at the URLs as you browse your account, it looks terribly ugly, right? To get a better name you want to go to the Google+ shortener: http://gplus.to/

A "username" for your Facebook groups, pages and applications!

Alexis Wilke's picture
Macro picture of a spider with hairy legs and mandibles walking in its web.
Isn't that an ugly spider?!
As ugly as those URLs!

When you first create your group, business page or application its URL looks deadly ugly. It includes your page name, but it has a very large number too... A number you can be sure no one will remember. Okay, maybe one or two people, but I hope you're really looking into getting a few more than that to Like your page! Oh! And Speaking of that, don't forget to click the Like button of this very page, look up there...

Now there is a good example: the Snap! Websites page. Really, it went like this:

http://www.facebook.com/pages/Snap/1522773647853491

This reminds me of those URLs sent to you by pretty much all the websites where you can create an account or download something after you entered your email address. They will include one really ugly usually random number. Actually, some of those websites will send you 3 or 4 of these long numbers. I'm still not too sure why they cannot do the same thing with one small number. When you register for Snap! I generate one very small number and you still have something like 1 billion possibilities, so the chances for a hacker to get the right number are quite slim. Okay... sorry... that was my rant about silly billies better known as website programmers.

Do you have a Bio on your Snap! blog?

Alexis Wilke's picture

Unidentified people... by J. DelanoyEvery now and then I bump into something that reminds me of things to do on your blog... One of those things is to create a page that talks about you: Your Bio. It may be including with your account or found on a separate page.

Today, I finally entered my blog bio on Snap! Many of you already know me via Facebook and other Social Media networks so you probably don't need to read my bio on Snap! Websites, but others may be interested.

Different people think differently and each person will write there bio in a completely different way. There is no strict rule about that!

I would suggest that

The Social Network or Facebook on the Big Screen!

Alexis Wilke's picture

Today, October 1, 2010, is certainly a special day! The Social Network movie directed by David Fincher just came out nationwide.

The Social Network logo

I think that, one more time, that proves the success of The Facebook1 and all the other online social media systems.

Of the two hours movie, I only saw the official trailer (click on the social network button above to find the official movie site.) But from the little I read, I can say that it has to be good because it got exceptional ratings. I don't ...

  • 1. This was the name given to Facebook at the start. It became Facebook before the public heard about it.

Snap! Blogger site success... Any easy steps to measure my progress?

Alexis Wilke's picture

A question that I quite often get from newbies is: how can I know that my Snap! Blogger site is getting there?

The following are several points that I wanted to bring to your attention and that are very easy to check1. Each one of these should be a goal, although you may want to tweak the list to your own personal taste.

Hype Marketing, Hyper Facebook Traffic versus SEO and your Snap! Website

Alexis Wilke's picture

I think that if you are interested in Blogging to talk about yourself, your dog, your awesome cooking, then you are certainly not affected by all the Internet Marketing Hype trends! On the other hand, if your end goal is to make money with your blog, you probably read all those sales letters each one telling you that the previous won't work because no one uses that technique anymore.

Blogging has been around for more than 10 years and the same people still make money and new bloggers are getting there every day.

The difference between the hype and a good sane approach is quite simple...