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SEO

An image for my pages about SEO

Alexis Wilke's picture
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For some time now, I've been looking for an image that I could use on my websites to represent SEO.

Because I could not find one, I decided to create one of my own and offer it for free on WikiMedia.org:

Search Engine Optimization, eCommerce, Web technologies...

(click on the image to get a full resolution version: 1,288 × 772)

Feel free to use it on your own blog or website. I'm more than happy to share!

Also I could not share the original format which I'm attaching here.

2014 Web Marketing and Social Media Trends

Alexis Wilke's picture
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The year 2014 is going to be a killer year for small businesses and social media. In 2014 some of the trends of 2013 will continue to rise in 2014 while others will fail. But it all depends on how you communicate with your audience, how you share the content, how you leverage relationships. Content has always been a king and will remain the king.

Social Media Marketing Trends to Your Business

Here are the trends for 2014 and how you can get ready:

  1. Mobile is going to be the main stream: Every website must be optimized for mobile. This means that having a responsive website design and thinking about how people are interacting with ...

An example of a spam page that Google Penguin does not like!

Alexis Wilke's picture
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As I've been around the Internet for a while, I've found many things and the timeforglory.org website is one of those things. I've noticed that website before. Actually, today I found out that it was just a dump website. The owner decided that whatever he was doing with it was to be turned off. Unfortunately he turned it off in the sense that he removed his content and ignored all emails about new comments... and thus it is a big pile of comments from spammers.

I was wondering, how big is that page? It really takes forever to load... So I downloaded it and looked at the size:

prompt> ls ...

Useful insights in your website speed issues

Alexis Wilke's picture
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As you create a website, you generally first want to create a site that works. That makes total sense, obviously!

Once the site functions, however, you probably want to wait a little bit for things to settle and see how it generally works. What gives you best results what doesn't help, etc.

Then, you will want to optimize the site for speed. This means making sure that your website appears as quickly as possible to your users. A site that's slow is most often left behind very quickly. I've been using such sites so I know what I'm talking about! (One site I still use that's very slow: ...

Snap! SEO: What is Cloaking and why search engines do not like it?

Alexis Wilke's picture

Drawing on a piece of roman potery of a couple hiding inside a cloak.Search Engines are dumb robots1. Internet Marketing Entrepreneurs are Smart Humans (or so they think... cheeky) It is therefore rather easy to outsmart the dumb robots. Today on the Snap! Website blog I will show you how you create a website for the purpose of gaining a higher rank using a very simple cloaking technique.

There are several things that determine your rank, but the main factor is how many links point to your website. To increase the number of links you can increase the number of posts you make on other websites.

  • 1. Yes. I know. They are already pretty smart, but these are generally not as smart as a human being. They do not know how to automatically adapt to new situation without having a few humans tend to them and increase their intelligence.

SEO Snap! New Search Algorithm Released by Google...

Alexis Wilke's picture
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Moulting chick penguins.
Guys! Look at that ugly penguin hiding...

Google is constantly changing (improving...) and this time many got a hit because of their new Penguin update. In my case, the latest changes have been rather positive, but many people got hit the wrong way around and their ranking went down, possibly very much so (some talk about receiving a negative ranking and suing Google over it!)

The latest change can affect anyone, although if you've done nothing wrong, you should be just fine. This being said, the way this new release works can lead to your website losing its rank because someone else played a trick on you. Whether Google can detect and/or accept that you weren't responsible is a different question. At this point, it is still a bit early to say that it is all bad.

So? What did they do this time?

Snap! SEO: How NOT to do it!

Alexis Wilke's picture
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Châteay de Pierrefond, FranceI often receive spam in my mailbox and on my websites. It is expected that emails will include one link that's repeated several times so the readers are much more likely to click on it at least once1. If they don't click on the first one, they are likely to click on the second or the third. When they skip all of those links, maybe they'll click the one in the P.S. area? This technique makes it easy to funnel people to a specific location on your website.

Now this is completely different from good SEO.

  • 1. As a rule of thumb, you do not want to have more than one link per paragraph, and if you have really small paragraphs, probably one every other paragraph. If the link doesn't really fit in the paragraph or you decided to send text emails, you may also place the links between paragraphs.

Snap! SEO: IFRAMEs are giving juice!

Alexis Wilke's picture
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Relation between pages using an IFRAME.I learned today that in the last couple of months two people tested content using an IFRAME to see whether the links in the IFRAME would generate the expected juice1 to the destination page, and it does!

The image to the right shows you what the test is about:

1. You create a new page

2. You create a link from a low ranking page2

  • 1. In SEO terms, juice means passing ranking value from one page to another.
  • 2. You do this because that's where the link really belongs! Remember that for clean SEO and high ranking, you want links to look right for the page.

Snap! News: Google Search using SSL!

Alexis Wilke's picture

Pines under SnowOn October 18, Google announced that all the searches for logged in users (say you have a G+ account...) will make use of their secure pages (i.e. using encrypted data.) Our new upcoming Snap! Websites version will also let you log in your account using SSL.

This is important for users of Google+ since a bar appears at the top and the functionality of that bar includes a cookie. This is a security issue since your account could get hacked since your cookie is traveling on the Internet in clear while doing searches (unless you log out of G+ each time you use it?)

How to better benefit from your MerchantCircle account

Alexis Wilke's picture

Armadillo on Hind Legs by GigrantulaI created a MerchantCircle account a very long time ago and at first did not see any value in it. Today, my account as a Google rank of 3. It's not the best of the best, but it points to all my main websites, such as Snap!, equally increasing their rank and this without having to do much work, really!

Link from your site

First, assuming you are a small business, you want to add a link from your main website to your MerchantCircle account. This will send some traffic to your MerchantCircle account and end up in some people connecting with you.

For this purpose, you can use your MerchantCircle vanity URL. This is done by going to your Dashboard and after clicking on Business Information, scroll down to Website Links (at this time, the last entry on the page) and then click the Edit link. Here you are given a way to enter two links: your main website and your Custom Link (or vanity link). In there, enter your preferred alias. In general, the best is your business domain name. Say your business website is http://www.example.com/ then use example. Finally, hit Save.