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Marketing

Snap! SEO: What is Cloaking and why search engines do not like it?

Alexis Wilke's picture

Drawing on a piece of roman potery of a couple hiding inside a cloak.Search Engines are dumb robots1. Internet Marketing Entrepreneurs are Smart Humans (or so they think... cheeky) It is therefore rather easy to outsmart the dumb robots. Today on the Snap! Website blog I will show you how you create a website for the purpose of gaining a higher rank using a very simple cloaking technique.

There are several things that determine your rank, but the main factor is how many links point to your website. To increase the number of links you can increase the number of posts you make on other websites.

  • 1. Yes. I know. They are already pretty smart, but these are generally not as smart as a human being. They do not know how to automatically adapt to new situation without having a few humans tend to them and increase their intelligence.

Why do I refuse connecting with you on Skype?

Alexis Wilke's picture

Old Canadian Phone Booth in Vancouver.I think that some people get upset that I offer them to connect with me on Skype and refuse to do so...

Very frankly, I now rather only connect with the people I'm likely to talk with rather than everyone who tries to connect with me on Skype. Many are there just and only to sell their services which I don't need so there is no point in connecting with them.

Email Marketing: How to address your subscribers

Alexis Wilke's picture
Categories:

Toshiaki Kawada shaking hands with Zeus, 2008Today I wanted to touch one of the most important point about Email Marketing with you. You may actually be surprised... but this important point actually applies to writing a blog like I'm doing right here, right now in my Snap! Websites journal.

First and foremost, I noticed a trend in the last two years of people saying that when building your list of subscribers you shouldn't ask for the user's name. Apparently, some people noticed that they were getting more subscriptions to their marketing lists by just and only asking the users to enter their email address.

My personal (and I insist on that term: personal) feeling is that such marketers are missing the point. Either that, or they are building a list of subscribers that they only want to keep for a very short time (possibly a good thing for MLM, as those marketing an MLM product generally expect a very quick Yes I'll Do It answer.)

How do you make money with a website?

Alexis Wilke's picture

Big stack of money!To my point of view, one of the most prominent thing on the Internet these days is:

I want to make money!

Although many people are happy with just their regular job and use the Internet to work faster, play games at home, and find delicious recipes, there is a large number of people who think of the Internet as a money making machine. Well... it indeed created quite a few millionaires and will continue in doing so.

But...

Snap! SEO: How NOT to do it!

Alexis Wilke's picture
Categories:

Châteay de Pierrefond, FranceI often receive spam in my mailbox and on my websites. It is expected that emails will include one link that's repeated several times so the readers are much more likely to click on it at least once1. If they don't click on the first one, they are likely to click on the second or the third. When they skip all of those links, maybe they'll click the one in the P.S. area? This technique makes it easy to funnel people to a specific location on your website.

Now this is completely different from good SEO.

  • 1. As a rule of thumb, you do not want to have more than one link per paragraph, and if you have really small paragraphs, probably one every other paragraph. If the link doesn't really fit in the paragraph or you decided to send text emails, you may also place the links between paragraphs.

Snap! Marketing: Order of Importance of your Web Pages

Alexis Wilke's picture

Today I watched this video about Übercart which is the e-Commerce system we offer with Snap! Websites.

The last slide presented in this video1 shows a list of pages by importance. This entry really caught my eye because the order of the pages is different from what I've seen before.

If you also have a cart and offer goods to your customers, this is very important to you because if you are like me you want to increase your sales and not just spend your time on beautifying pages that are not significant to your actual customers.

For example, my company's main website has an okay front page. We actually don't change it (it could definitively be better!) because not even 10% of our traffic ever visits our front page (i.e. out of 3,000 hits or so a month, we'd get a whooping 260 hits on the home page, often not the same people who landed on another page.)

  • 1. The slide of interest appears a little after 9 minutes. Note that the video is pretty awful otherwise...

Didgeridoos

Alexis Wilke's picture
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Colorful DidgeridoosToday I got a new contact in Los Angeles named L.A. Outback. Their picture made me curious. I looked at their website and they are actually selling Didgeridoos, also called Mago. This is an instrument, a long tube, created by arborigenal tribes. They create a quite interesting vibration when you blow inside them (I put a video about it below.)

The reason why I'm talking about this on Snap! Websites is because this is definitively a niche market. Where are you going to by your next Didgeridoo? You're not likely to find it at the store down the street, although some music store may have some, it certainly is a rare item in the U.S.

How to better benefit from your MerchantCircle account

Alexis Wilke's picture

Armadillo on Hind Legs by GigrantulaI created a MerchantCircle account a very long time ago and at first did not see any value in it. Today, my account as a Google rank of 3. It's not the best of the best, but it points to all my main websites, such as Snap!, equally increasing their rank and this without having to do much work, really!

Link from your site

First, assuming you are a small business, you want to add a link from your main website to your MerchantCircle account. This will send some traffic to your MerchantCircle account and end up in some people connecting with you.

For this purpose, you can use your MerchantCircle vanity URL. This is done by going to your Dashboard and after clicking on Business Information, scroll down to Website Links (at this time, the last entry on the page) and then click the Edit link. Here you are given a way to enter two links: your main website and your Custom Link (or vanity link). In there, enter your preferred alias. In general, the best is your business domain name. Say your business website is http://www.example.com/ then use example. Finally, hit Save.

A URL for your Google+ account

Alexis Wilke's picture
Google+ Logo
The very simple logo of
Google+

Click to register!

Today I started testing Google+ and I find it great for it is really fast (some of the features are a lot faster than the equivalent in Facebook.) This being said, and even though I got about 90 connections in a day, this doesn't mean it will overcome Facebook and LinkedIn.

Now, if you look at the URLs as you browse your account, it looks terribly ugly, right? To get a better name you want to go to the Google+ shortener: http://gplus.to/

Getting more leads from your website

Alexis Wilke's picture

Most of us are impulsive buyers. Once you want something, you just got to have it and you'll easily take the first offer presented to you even if there is a cheaper alternative available. This is true with Internet services such as Snap! Websites and other online services. This even happens with everyday items such as food. Remember the large number of items on display right next to the cashiers? Those are the last thing on your list, but they are right there to remind you to get them before leaving the store, and it works.

On the Internet, you can use many tricks to grab the attention