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Email Marketing: How to address your subscribers

Alexis Wilke's picture
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Toshiaki Kawada shaking hands with Zeus, 2008Today I wanted to touch one of the most important point about Email Marketing with you. You may actually be surprised... but this important point actually applies to writing a blog like I'm doing right here, right now in my Snap! Websites journal.

First and foremost, I noticed a trend in the last two years of people saying that when building your list of subscribers you shouldn't ask for the user's name. Apparently, some people noticed that they were getting more subscriptions to their marketing lists by just and only asking the users to enter their email address.

My personal (and I insist on that term: personal) feeling is that such marketers are missing the point. Either that, or they are building a list of subscribers that they only want to keep for a very short time (possibly a good thing for MLM, as those marketing an MLM product generally expect a very quick Yes I'll Do It answer.)

Snap! Marketing: Order of Importance of your Web Pages

Alexis Wilke's picture

Today I watched this video about Übercart which is the e-Commerce system we offer with Snap! Websites.

The last slide presented in this video1 shows a list of pages by importance. This entry really caught my eye because the order of the pages is different from what I've seen before.

If you also have a cart and offer goods to your customers, this is very important to you because if you are like me you want to increase your sales and not just spend your time on beautifying pages that are not significant to your actual customers.

For example, my company's main website has an okay front page. We actually don't change it (it could definitively be better!) because not even 10% of our traffic ever visits our front page (i.e. out of 3,000 hits or so a month, we'd get a whooping 260 hits on the home page, often not the same people who landed on another page.)

  • 1. The slide of interest appears a little after 9 minutes. Note that the video is pretty awful otherwise...

Didgeridoos

Alexis Wilke's picture
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Colorful DidgeridoosToday I got a new contact in Los Angeles named L.A. Outback. Their picture made me curious. I looked at their website and they are actually selling Didgeridoos, also called Mago. This is an instrument, a long tube, created by arborigenal tribes. They create a quite interesting vibration when you blow inside them (I put a video about it below.)

The reason why I'm talking about this on Snap! Websites is because this is definitively a niche market. Where are you going to by your next Didgeridoo? You're not likely to find it at the store down the street, although some music store may have some, it certainly is a rare item in the U.S.

Is your website flickering?

Alexis Wilke's picture
Height of Operative Control Relative to a Vertical Plane

Today I was visiting the American Cancer Society when I stumble upon a strange sentence... Now I'll have to think about means to inform Snap! users whenever they are creating a page that could be affected.

The sentence goes like this:

Pages shall be designed to avoid causing the screen to flicker with a frequency greater than 2 Hz and lower than 55 Hz.

The figure to the right shows the accessibility of an handicapped person in a wheelchair.
Click on the picture to see the full figure from
Section 508 paragraph 1194.41.

Getting more leads from your website

Alexis Wilke's picture

Most of us are impulsive buyers. Once you want something, you just got to have it and you'll easily take the first offer presented to you even if there is a cheaper alternative available. This is true with Internet services such as Snap! Websites and other online services. This even happens with everyday items such as food. Remember the large number of items on display right next to the cashiers? Those are the last thing on your list, but they are right there to remind you to get them before leaving the store, and it works.

On the Internet, you can use many tricks to grab the attention

Crazy Long Domain Names without meaning!?

Alexis Wilke's picture
Gothic Letters by Giovannino de Grassi
Gothic Letters HJKLPQR by Giovannino

Today I received a spam comment on Snap! Websites. Nothing too surprising up to here. Quickly browsing (the text was just gibberish so fast reading takes on its full meaning!) I noticed that the link in the email was using the domain name abcde. The first 5 letters of the alphabet.

This gave me the idea to check whether someone had registered the Latin alphabet domain name. After all, it could be viewed as a valuable domain name, right?

Sure enough! abcdefghijklmnopqrstuvwxyz dot com is registered! The registration was made privately (the whois does

How do I know whether an Internet Product has any value?

Alexis Wilke's picture

Mons Meg, 51cm medieval canon of nearly 7 tonsIf you have been on the Internet for any amount of time, you certainly ran in ads telling you that you'd be able to quit your job in a month (or less?!) but you'd have to act right now to benefit from that special offer, or the costs increase from the low $47 now to a wooping $197 next month...

An important note I'd like to make:

Chances are: you can quit your job any time you want! In the US, most of the people who work are working at will and do not even need to give a notice before leaving a company. Of course, your income will also go away and if your job is the only source of money you currently have, it may be a good idea to keep. It at least until you find another good source of money.

Stagnant Snap! Blog... Why you need to post about once a week!

Alexis Wilke's picture
Phoenix Vernal Pool, Feb 2011, Algae in vernal pool
Vernal Pool at the Phoenix Park, Orangevale, CA
This pool may look stagnant when in fact the water is
moving, albeit slowly, it remains clear. Just like your blog!

I think I mentioned that before in my Snap! Journal but wanted to strengthen the argument...

There are several reasons why you want to keep posting on your blog. First of all, your readers will continue to read your posting only if you actually post. Otherwise, well... there is nothing to read, right?

Because most people cannot handle reading pages and pages every day. Posting once a week or so should be enough for most audiences. Although at the start, to make the blog useful, posting once a day for a month or so is not a bad idea.

The other reason is that new posts tend to attract new readers. That means more of a chance for you to get that click you really want to get. Of course, this assumes you created the necessary Snap! Blocks on your website asking users to take action. There are many ways to do that, the two most important ones are:

Why are pictures from my movies looking so bad?

Alexis Wilke's picture

Video versus Photo

Have you ever tried to film a movie to later find out that you just couldn't use a single one of the many images as a nice photo on your Snap! Website?

Newton's Cradle showing the law of conservation of momentum.
Newton's Cradle

If you still wonder why the quality of a video image is so poor in comparison to just taking a still picture, then this article will most certainly help you understand the several reason behind the problem.

First of all, know that there are now many different types of video cameras available and each runs with a different software. Each brand created the best version ever, yet it really results in each brand having a set of features better adapted to a specific situation. This being said, it actually would not be possible to just merge all the software and get the best of all worlds! The same properties as found in physics apply here: when you gain on one side, another has to give way.

Getting out of of some pages you liked and are not using anymore...

Alexis Wilke's picture

Farmer's Market Mess in Somerville, USAFacebook is a wild beast. I'm not too sure why they feel like they have to change their interface so very often, but the fact is that they do.

The current version is not so bad once you understand where the navigation is. Do you know where it is?

I'm sure most people don't find the Facebook menu practical. It's not a usual, easy to use, and intuitive website menu, to say the least. And yes, I'm not talking about the one at the top right corner which is a regular drop-down menu and works well. That one is also useful to manage your account (what email you receive, change your email address, password, or even close your Facebook account!)